Return on Investment (ROI) is a financial metric used to measure the return or profitability of an investment. It is a ratio that compares the gain or loss generated from an investment relative to its cost. ROI is commonly expressed as a percentage and is used to evaluate the efficiency or effectiveness of different investments.
Here are some key points to understand about ROI:
ROI = (Investment Gain – Investment Cost) / Investment Cost * 100
Investment Gain refers to the return or profit generated from the investment. This can include income, dividends, capital appreciation, or any other form of return. Investment Cost represents the total cost or amount invested in the project, including initial purchase price, transaction fees, and other expenses.
ROI = ($2,000 – $10,000) / $10,000 * 100 = -20%
In this example, the ROI is -20%, indicating that the investment has generated a loss of 20% relative to its cost.
In conclusion, Return on Investment (ROI) is a financial metric used to measure the return or profitability of an investment. It compares the gain or loss generated from an investment to its cost. ROI is expressed as a percentage and is used to evaluate investment efficiency and compare different investment opportunities. However, it has limitations and should be used alongside other financial analysis tools for a more thorough assessment.