Offered Market

Offered Market refers to the range of products or services that a company offers to its target audience. It encompasses all the offerings that a company presents to a specific market.

The Offered Market strategy entails the entire range of products or services that a company can provide to potential customers. It includes the various segments or customer groups that the company targets with its offerings. Within this market, a company may offer different products or services tailored to different segments.

The Offered Market strategy involves offering a comprehensive portfolio of products or services to meet the diverse needs and preferences of the target audience. It allows the company to cater to different customer segments and gain a competitive advantage. For example, an electronics manufacturer may offer a range of products such as smartphones, laptops, and televisions to target different customer groups.

Analyzing the Offered Market helps companies understand the needs, preferences, and buying behaviors of their target audience. This analysis enables them to develop effective marketing strategies and tailor their offerings to meet customer demands. By understanding the Offered Market, companies can identify opportunities for growth, improve customer satisfaction, and expand their market share.

In summary, Offered Market refers to the complete range of products or services that a company offers to its target audience. It involves understanding customer needs, segmenting the market, and developing a portfolio of offerings to effectively cater to different customer groups. By adopting an Offered Market approach, companies can enhance their competitiveness and better serve their customers.